The masthead in this urban music magazine "VIBE" has been done in a quite simple yet bold font, acroos the whole top part of the page, all in capitals, maybe to stand out even more to the reader. The masthead is also made to stand out by its black colour contrasting against the white/grey background.
Top of the pops is a more girl based audience, which explains the load of pink in most of the front cover including the masthead. The masthead compared to other magazines is in lower case letters and goes across the whole top part of the page. The bubble writing emphasises again their target audience and suggests a 'bubbly' and happy sort of character usually referred to kids/younger teenagers. However the masthead successfully portrays the genre of the magazine which is 'Pop.
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